Archive for the ‘Uncategorized’ Category


Almost Famous

October 5th, 2010 by SmallPlanetMatt

Test and measurement tools for engineers and scientists are like saws, levels and hammers for the building trades.  Experienced users can teach a lot to a wider community.  That makes a perfect environment for application of social media. National Instruments recognized this a long time ago and has done a great job using the web […]

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Distracted Walking…Redux?

September 21st, 2010 by SmallPlanetMatt

When talking about the practice of PR and “new media” it’s often helpful to remember that what’s old often is new again.  In that light, this comment is triggered by a story out of Australia earlier this month. The Age out of Melbourne on 9/3/10 reported on increased pedestrian deaths, pointing to the “iPod zombie trance” as the cause […]

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It Takes “U” to Spell Information Security

August 17th, 2010 by SmallPlanetMatt

“What’s Your Mother’s Maiden Name?”  Participants in a social engineering contest at the recent Defcon in Las Vegas probably didn’t ask. But judging from this CNET report, they certainly learned enough to provide the hacker community with the kinds of clues that expose computer networks to attack.  Even after working with a supplier of embedded […]

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